Google Announced Reseller Program for Google Apps

Google Inc. today announced a program enabling technology solution providers to sell Google Apps™ to businesses around the world. Authorized resellers will be able to sell, customize and support Google Apps Premier Edition for customers of all sizes, creating new revenue opportunities for partners and easier access to Google's popular cloud services for more businesses.

"Google Apps has reached a level of maturity where it is useful and valuable for almost any business" said Dave Girouard, President of Enterprise, Google. "This program gives IT solution providers an easy way to introduce cloud computing to their service offerings, while helping more businesses make the transition to this new era of technology."

Below video gives an overview of the Google Apps Authorized Reseller program.

Google will provide resellers with training, support, and tools for sales and marketing, as well as access to tools for integrating Google Apps into their customers' business operations.  Resellers will bill their customers directly, enabling them to retain a close relationship with customers.  Resellers can also bundle additional services and support with Google Apps. Google Apps customers will benefit from the additional attention to their specific business and technical requirements.

Google has already rolled out the program successfully to more than 50 pilot partners worldwide.

"We believe strongly that all companies will adopt SaaS to one degree or another, and Google's reseller program empowers us to be experts in the cloud," says Tony Safoian, President of IT firm SADA Systems Inc. "Reselling Google Apps opens up new opportunities via new conversations we could not have had with prospective clients as little as two years ago. What Google Apps offers -- if you take into consideration the pace of innovation, the collaboration tools, and the built-in disaster recovery -- is not available anywhere else at any price; when you add that our clients can save 75% of costs versus doing this all on-premise, it is often an easy sell."

The reseller program will include:

• a portal with a rich set of business and technical information, and online discussion groups
• sales training, technical training, and customer marketing materials
• reseller tools for setting up business customers, provisioning end users, management, and reporting
• integration APIs (REST-based) for directory synchronization, migration, reporting, and single sign-on

The Google Apps reseller program is now open for applications from interested firms around the world. Potential resellers will be evaluated based on relevant experience and credit worthiness, and can learn more at www.google.com/apps/resellers. Applications are encouraged from companies with a strong SaaS orientation and a business model built around providing value-added services and solutions. Authorized resellers will be able to begin selling Apps by the end of March.

More than 1 million businesses and 10 million users benefit from Google Apps, ranging from large global companies like Genentech and the Telegraph Media Group to employees in the Washington D.C. government to small businesses all over the world. The Google Apps Premier Edition suite of communication and collaboration tools includes Gmail™, Google Calendar™, Google Docs™, Google Sites™, Google Talk™, and Google Video™ for business.