Microsoft’s New Search Engine “Bing”

Bing, a new search engine from Microsoft, has been discussing on the blogosphere since quite a long time. Microsoft doesn’t have much share in online search compared to Google. And there is a huge opportunity in search engine business. Live search is widely used however doesn’t help Microsoft to capture good market shares in this business.

“Search and advertising, we are a small share. I told the guys, let's actually use global share this time, because this is a global market. We like to look at U.S. share, because U.S. is actually one of Google's weakest markets. They're actually much stronger in Europe than they are in the U.S. We and Yahoo may have almost 30 percent, but there's nobody who has almost 30 percent in France. It's all about Google.“ said Steve Ballmer in February, 2009 during their strategic update.

Microsoft finally came up with its new search engine called “Bing” which Microsoft called as a Decision Engine. So why Bing is branded as a decision engine not search engine ?

“We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster.” as per the Bing team.

Bing helps you to take decision faster. It has features like cashback, where it actually give you money back on great products, and Price Predictor, which actually tells you when to buy an airline ticket in order to help get you the best price — help you make smarter decisions, and put money back in your pocket.

Have a look at this video tour of Bing.

Lets see how it goes.

Will it be able to defeat its biggest rival Google ? I guess that’s the big question and tough challenge for Microsoft.