Today, Google announced a new tool for publishers with the beta launch of Google Ad Manager. Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates.
Ad Manager offers a wealth of features to help publishers with:
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Inventory management
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Yield optimization
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Ad targeting
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Trafficking, ad delivery, and order booking
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Creatives and rich media management
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Reporting
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User interface navigation
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Account administration
See our detailed feature list
Google Ad Manager effectively complements the DoubleClick Revenue Center, which is focused on publishers with larger sales teams. Google Ad Manager is currently in beta stage and is available to publishers by invitation only. Existing DoubleClick customers are not affected by this.
1 comment:
I'm very excited about google new service, actually I posted some screen shots of it on my blog and I also have a link there were you can request to be a beta tester. I think is worth to take a look:
http://www.monetizelab.com/articles/2008/03/13/google-ad-manager-new-ad-service-for-web-publishers/
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