Amazon.com today launched two applications on Facebook Platform, Amazon Giver and Amazon Grapevine, allowing Facebook users to see and purchase what their friends want through their Amazon Wish Lists, as well as recent public activity on Amazon.
Amazon Giver allows users to see what their friends on Facebook have on their Amazon Wish Lists. Users can choose to purchase a gift for them from Amazon.com via the application, or view suggested items based on interests they have listed on their Facebook profile.
Amazon Grapevine allows users to see friends' activity on Amazon.com, such as when they update their Wish List, write a review or tag a product, via News Feed updates. Both Amazon Giver and Amazon Grapevine share only the information with Facebook users' friends that each user has affirmatively chosen to share via an opt-in mechanism.
"Amazon.com is pleased to bring the convenience of shopping on Amazon to our customers, many of whom are also Facebook users, with the Amazon Giver and Amazon Grapevine applications on Facebook Platform," said Eva Manolis, vice president, Amazon.com. "By combining Amazon's vast selection of products with Facebook's millions of users, we are able to make activities like gift-giving more efficient and rewarding for Facebook users."
The Amazon Giver application that launched today allows Facebook users to purchase gifts directly from Amazon.com for their friends on Facebook. By adding the Amazon Giver application to their profile, users can choose to view products from friends' Amazon Wish Lists, or recommendations based on what any friend has listed as likes and interests on their Facebook profile. When a user decides to purchase something for a friend, they are directed to a secure Amazon.com checkout page. During checkout, the user can choose payment method and shipping address. If a user buys a gift off of a friend's Amazon Wish List, they can ship it directly to the recipient without entering their address because the friend has also registered a recognized Amazon.com account when they added the application to their page. In order to view friends' Wish Lists, all users must set their Wish Lists to "public" on Amazon.com. Any Wish Lists set as "private" will not be displayed.
Amazon Grapevine allows you to share what you've been doing on Amazon.com with your Facebook friends via Facebook's News Feed. For example, if a Facebook user with the Amazon Grapevine application updates their Wish List, writes a review or tags a product, their friends will see what they've done as an update in their News Feed. Facebook users can choose what type of activity they would like to share with their friends, as activity updates are entirely opt-in.
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