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Tuesday, September 15, 2009

Bing Introduced Visual Search

A study conducted by Microsoft Research shows that consumers can process results with images 20% faster than text only results.  So it’s clear that images play a big part in helping consumer’s with a variety of search activities. This makes Bing to add a new feature called Visual Search.

Visual Search is a new way to formulate and refine your search queries through imagery, particularly for sets of results that tend to be more structured. Simply go to www.bing.com/visualsearch and install Silverlight if you don’t have it already. What you’ll see is an amazing new visual search experience. Visual Search allows you to quickly scroll through the galleries or do a one-click refinement using the quick tabs on the left, which are specifically relevant to the type of results you are browsing through.

Below are few examples of visual search galleries and how to use them:

Product Search

When researching products online, research shows people want to gather as much information on the product before they make a purchase, images play a large role in this decision making process. For example, for holiday shoppers Visual Search can help you look for products from laptops to handbags. It’s like searching through a large online catalogue.


Love Books? With Visual Search, you can search visually to find the best books faster. Again you narrow your results with 1-click filters such as author, format, or category to make it even easier to judge a book by its cover.


Looking for a new car? Sometime search feels like the classifieds, with all the long lists of results that make researching cars feel like a chore. Visually searching for cars on the other hand is like going to a massive virtual car showroom, you can search to your heart’s desire by simply clicking through the aisles. It saves a lot of time versus having to keep typing in all those search queries.

Visual Search helps to search faster with a more organized search experience.

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