Nokia today announced it’s plan to connect content providers with consumers through a one-stop shop, the Ovi Store, which will offer consumers relevant, targeted media through their social connections and their physical location information.
When it opens in May, the Ovi Store is a scalable media distribution network unrivaled in size and opportunity, with advanced content targeting capabilities and monetization options that allow content providers and application developers to leverage the power of Nokia's global scale in devices.
Beginning in March, content providers, developers and the existing Forum Nokia developer ecosystem can begin uploading their content at publish.ovi.com to be the first to distribute their media through the Ovi Store. Content providers can sign up there today for access.
The Ovi Store will consolidate the best experiences from the current content services including Download!, MOSH and WidSets to a single channel, and expands upon Ovi Services to deliver media influenced by the people and places that matter to you. Unlike traditional mobile storefronts, the Ovi Store, if enabled by the consumers, will target those consumers with tailored content based on Nokia's unique ability to take advantage of and learn from the consumer's location and social connections.
To enable content providers from all over the world to distribute through the Ovi Store, Nokia is opening publish.ovi.com for content providers and developers to submit their media and choose how to monetize it through an easy and automated process. Once the Ovi Store opens in May, it will also offer content providers and developers dashboard reporting to monitor how well their content is selling on the Ovi Store through publish.ovi.com.