At Campfire One at the Googleplex, Google announced a preview release of Google Friend Connect, a service that helps website owners grow traffic by enabling any site on the web to easily provide social features for its visitors. Yesterday Google announced that Google Friend Connect is now available in beta to any webmaster looking to add a "dash of social" to his or her site.
This service lets webmasters add social features to their sites by simply copying and pasting a few snippets of code - no advanced coding or technical background required. People want to be social on the web, and Friend Connect makes it easy for anyone to sign in to a website, share a little bit about themselves through a personal profile, discover other people with similar interests, invite their contacts, and interact with friends. Even better, you don't have to deal with the hassle of creating yet another username and password - Friend Connect lets you log in using an existing account from Google, Yahoo, AOL, or OpenID.
Similarly, you can choose to either establish a new profile or use profiles and friend sources from other social networks that have opened up their services, like Plaxo and orkut. To learn more, watch the video tour below:
Friend Connect's goal is to facilitate an open social web. Using open standards like OpenID and OAuth, Friend Connect makes it simple for people to instantly interact with one another on the sites that they already love to visit. Additionally, websites that use Friend Connect become OpenSocial containers, capable of running applications created by the OpenSocial developer community.
To learn more, please visit www.google.com/friendconnect.