There are hundreds of millions of videos watched by the users across all over the every day on YouTube. While it's easier to get your 15 minutes of fame (or more, depending on who you are), it can be difficult for people to find your video in the first place, even if it's exactly what they're looking for.
But what if you could promote your video on YouTube and make it easier for people to find it?
YouTube announced a way to do just that. YouTube Sponsored Videos is a new advertising program that enables all video creators - from the everyday user to a Fortune 500 advertiser - to reach people who are interested in their content, products, or services, with relevant videos.
Anyone can use Sponsored Videos to make sure their videos find a larger audience, whether you're a start-up band trying to break out with a new single, a film studio seeking to promote an exciting movie trailer, or even a first-time uploader trying to quickly build a following on the site.
So how does Sponsored Videos work? Easy-to-use automated tools allow content owners to decide where they'd like their videos to appear, place bids in an automated online auction, and set daily spending budgets. Then, when people search for videos, YouTube will display relevant videos alongside the search results. These videos are clearly labeled as "sponsored videos" and are priced on a cost-per-click basis. (You can learn more about these tools in the video below.)
Just as AdWords, Sponsored Videos will provide useful, engaging content, accessible to advertisers of all kinds. YouTube Sponsored Videos is currently only available in the United States, and will be available to other countries soon.
If you're interested in running your own Sponsored Videos campaign, please visit ads.youtube.com.