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Monday, June 23, 2008

Yahoo! HotJobs Introduced Innovative Advertising Solutions

Yahoo! Hot Jobs Yahoo! HotJobs, a leading online recruitment destination, today introduced two innovative advertising solutions that help recruitment advertisers meet their hiring and branding objectives by delivering more relevant job listings to candidates. The first, Yahoo! HotJobs Smart Ads, is a platform that transforms job listings into highly relevant display ads that are tailored to active and passive job seekers across the Yahoo! Network, and the second, Premium Company Profiles, showcases company employment brands using rich media and company-specific content from the Yahoo! Network.

Both products were introduced today at the Society for Human Resource Management (SHRM) Annual Conference being held in Chicago, June 22-25.

"For employers to remain cost effective and competitive in the evolving recruitment marketplace, they need solutions that leverage technology to efficiently connect them with the most relevant candidates," said Jeff Kinder, senior vice president and general manager, Yahoo! HotJobs. "Like the groundbreaking R.E.A.L. search algorithm launched in February, the solutions unveiled today are more examples of Yahoo! innovation and research applied to the recruitment industry."

Building on the momentum generated from the launch of Yahoo! Smart Ads last year, Yahoo! HotJobs is rolling out a pilot program specifically developed for the careers category. Yahoo! HotJobs Smart Ads deliver specific job listings to users based on their unique career interests.

Leveraging Yahoo!'s leading display advertising technologies, users are identified and targeted by both the information they have supplied and their online behaviors. Added value for recruitment advertisers include:

- Unparalleled Reach - Yahoo! HotJobs Smart Ads extend reach to both active and passive job seekers, enabling recruiters to get their open positions in front of more than 140 million unique visitors per month across the Yahoo! Network.

- Awareness and Conversion - Existing job postings are transformed into compelling and dynamic ads. Recruiters can simultaneously create employment brand awareness and engage qualified candidates directly with their job postings.

- Advanced Targeting - Recruiters can leverage Yahoo!'s innovations in targeting -- behavioral targeting, contextual targeting, career interest, location, and HotJobs' R.E.A.L. search ranking system -- to find the right candidates.

Premium Company Profile pages offer employers the chance to showcase their company's employment brand and drive more qualified applicants to their open positions. Working with popular Yahoo! properties such as Yahoo! Finance and Yahoo! Answers, each page comes with an added layer of information and insight about the company in addition to a full listing of positions available to job seekers. Benefits to recruiters include:

- Employer Branding - A dedicated page for employer branding that educates and communicates with job seekers about the company's culture and jobs. An integrated video module allows employers to post corporate videos.

- Job Seeker Engagement - An efficient way for job seekers to search throughout a company's open positions in the context of the employer brand.

- Driving Performance - Career-related content lets job seekers read about the latest company news including financial performance. Moderated questions and answers give companies a way to interact with large numbers of job seekers. More highly engaged job seekers help improve the flow of qualified candidates.

Yahoo! HotJobs has increased job candidate traffic by more than 60 percent this year while competitors have remained largely flat.* As a result, Yahoo! HotJobs has become the fastest growing Web site among the leading job boards and has surpassed Monster.com in the U.S.*

"These new products are in keeping with our strategy to become the 'must buy' solution for recruitment advertisers. We will continue to innovate and drive improved performance for our customers and the industry", said Kinder.

comScore Media Metrix Career Resources, January-March 2008.

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