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Tuesday, May 06, 2008

Custom Search Is Integrated Into AdSense for Search

image AdSense for search is now powered by Custom Search. If you've used Custom Search Engine (CSE) before, you know that Custom Search offers advanced customization options to help improve the accuracy of your search results and tailor them to what users are looking for. With the integration of Custom Search into AdSense for search, you can take advantage of CSE's most popular features without having to leave your AdSense account.

Here are some of the new features:

  • Site Search: You can choose to provide just site search so users can find all the information they're looking for on your site, and you can host the search results on your own pages so that they can find that information without leaving your site.
  • Improved indexing of your pages: Google has recently improved it's indexing technology so that you can provide a more enhanced Site Search experience for your users. AdSense for search will now index even more pages of your site, as long as it is able to crawl them, so that your users will see more results from your site in your AdSense for search results.
  • Vertical search: You can also allow your users to search across multiple sites - this could be a network of sites that you own or other related sites that you think your users might find useful. If you write book reviews on your blog, for example, you can use vertical search to specify a list of online bookstores for users to search through. Other examples of vertical searches include computer forums, travel blogs, political sites you endorse, etc.
  • Tuning search results and ads with keywords: Search terms can have different meanings in different contexts, so you can now configure your search engine with relevant keywords. Let's say you manage a site about yoga - you can enter keywords such as 'yoga,' 'exercise,' and 'meditation' so that when a user searches for 'mat,' the search results and ads will be more related to yoga mats and less to commercial floor mats. (You can see an example of this in the video below). In experiments, it was found that this tuning has led to an increase in earnings for publishers.
  • Selecting ad location: Do you want ads to appear at the top and bottom of your search results? Or along the right sidebar as well, just like on Google.com? Now you can make the call on where ads are placed. (Here's a tip: it was found that placing ads at the top and right monetizes the best for publishers.)
  • Quick and easy updates: Just as you use ad management feature to quickly change the settings for your ad and referral units, you'll be able to do the same for your search engine within your AdSense account. Your settings will be saved in your account, so you won't need to generate new search code for each change.

Once you've set up your search box, you may wish to explore more advanced features such as site exclusion, labels, and collaboration. Please note that these new features will only be available to you if you've migrated your account to a Google Account.

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