Google Together With Virgin Group launched Virgle Inc. For Human Settlement On Mars.

Google and Virgin Group today announced the launch of Virgle Inc., a jointly owned and operated venture dedicated to the establishment of a human settlement on Mars.

"Some people are calling Virgle an 'interplanetary Noah's Ark,'" said Virgin Group President and Founder Sir Richard Branson, who conceived the new venture. "I'm one of them. It's a potentially remarkable business, but more than that, it's a glorious adventure. For me, Virgle evokes the spirit of explorers such as Christopher Columbus and Marco Polo, who set sail looking for the New World. I do hope we'll be a bit more efficient about actually finding it, though."

The Virgle 100 Year Plan's milestones will include Virgle Pioneer selection (2008-2010), the first manned journey to Mars (2016), a Virgle Inc. initial public offering to capitalize on the first manned journey to Mars (2016), the founding of the first permanent Martian municipality, Virgle City (2050), and the achievement of a truly self-sustaining Martian civilization with a population exceeding 100,000 (2108).

“Virgle is the ultimate application of a principle we’ve always believed at Google: that you can do well by doing good,” said Google co-founder Larry Page, who plans to share leadership of the new Martian civilization with Branson and Google co-founder Sergey Brin.

"We feel that ensuring the survival of the human race by helping it colonize a new planet is both a moral good in and of itself and also the most likely method of ensuring the survival of our best – okay, fine, only -- base of web search volume and advertising inventory,” Page added. “So, you know, it's, like, win-win."

"In the years to come, we'll be sending up a series of spaceships carrying (along with the supplies and tools needed to build the new colony) what eventually will be hundreds of Mars colonists, or Virgle Pioneers -- myself among them." said Sir Richard Branson.

If you want join (or invest in or otherwise assist this vast venture), you can read more here.

The original contingent of Virgle Pioneers will be selected by numerous criteria, including an online questionnaire, video submission, personal accomplishments, expertise in scientific, artistic, sociological and/or political fields of endeavor, and inadequate Google and Virgin personal performance reviews.