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Tuesday, January 15, 2008

Opportunity for Small Businesses in US to Build their Brand

image HP today launched a contest that will award one small business in the United States with an opportunity to work with professional graphic designers to build their brand.

Four out of five small businesses in the United States have attempted to differentiate themselves in the marketplace; however, most say they are unsure on how to stand out.(1)

The “What do you have to say?” Small Business Contest aims to help U.S. small businesses with their branding challenges. The winner will receive a Logoworks by HP “Start Up Package,” valued at $1,499, to help refresh or create their brand image as well as an HP Color LaserJet CP3505dn printer and a comprehensive supplies package.

Additionally, two finalists will receive in-house printing packages to help affordably produce brilliant, professional-quality marketing materials in house.

The “What do you have to say?” Small Business Contest builds on HP’s marketing campaign of the same name, which provides customers with online tools to help them mash, create and publish digital content in new, exciting ways.

The contest runs now through Feb. 28 and is open to small businesses with 99 employees or less located in the continental United States, Alaska and Hawaii. The grand prize winner’s and finalists’ entries will be posted online following the close of the contest. No purchase is necessary to win.

To submit an entry and for more details on terms and conditions of the contest, visit www.hp.com/go/brandcontest.

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