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Monday, January 07, 2008

Amazon.com introduces Tax Central

image Amazon.com, Inc. starts off the New Year with the launch of Amazon Tax Central. Tax Central offers tax preparation software to help customers get their finances in order and prepare their income tax returns. Additionally, the store offers other essential tax season products, like calculators and coffee, to help customers get through the long nights leading up to April 15. Customers also have the added convenience of downloading select tax software instantly with the new Amazon Software Downloads Service.

"Tax season can be a stressful time for many Americans, but this year we hope to ease the challenge of preparing income tax returns by helping customers find, discover and buy the tax products that match their unique needs," said Stacy Kerr, director of software at Amazon.com. "For those customers who aren't quite sure which tax software products are right for them, Amazon Tax Central is a helpful resource that will point them down the road of tax filing success. In addition, Amazon Software Downloads is an easy and convenient way for customers to get tax software immediately."

There are many tax software titles to choose from, but with a little help from the television show "The Office," visitors to Amazon Tax Central can discover "What Kind of Taxpayer Are You?" by clicking one of five fun profiles. Customers can figure out if they're a "Fancy Filer" like Dwight or more of an "E-Z Breezy Filer" like Pam. Once they've determined their taxpaying personality, recommendations for the right tax software are revealed along with suggestions for additional products to help get them through the tax season. Ideas for how to spend tax refunds, including episodes of "The Office" on DVD, are also included.

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