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Thursday, October 04, 2007

Halo 3 Records More Than $300 Million in First Week Sales

Halo® 3 has captured the attention of consumers worldwide and has made history as one of the biggest entertainment launches of all time.

Microsoft today announced Halo 3 has officially become a global phenomenon, garnering more than $300 million in sales in the first week alone. The critically-acclaimed Xbox 360 exclusive, which was released worldwide on Tuesday, September 25, is the fastest selling video game ever and one of the most successful entertainment properties in history.
Sales of the Xbox 360 console saw a sharp increase, more than doubling compared to the weekly average before the launch of Halo 3. With games like Halo 3, Madden NFL 08, Mass Effect™ and Rock Band, Xbox 360 has the greatest lineup in the history of video games and the only console where consumers can play all of the year's biggest blockbusters.

"Halo is truly a cultural phenomenon and the launch of Halo 3 is an important milestone for Xbox 360 and for video games as a narrative art form," said Microsoft Chairman Bill Gates. "Halo 3 embodies our vision for the future of entertainment, where the world's greatest creators deliver a new generation of interactive storytelling."

Online Phenomena

Halo 3 is quickly staking its place as the most popular Xbox LIVE® game in history with members gathering in record numbers to play on the world's largest online gaming and entertainment network on TV. More than 2.7 million gamers have played Halo 3 on Xbox LIVE in the first week, representing nearly one-third of the seven million Xbox LIVE members worldwide. Within the first day of its launch, Halo 3 players racked up more than 3.6 million hours of online game play, which increased more than eleven-fold to more than 40 million hours by the end of the first week—representing more than 4,500 years of continuous game play.

Since Halo 3 launched, gamers have unlocked more than 30 million achievements. In its first week alone, Halo 3 drove a record number of Xbox LIVE Gold Memberships as hundreds of thousands of new members gathered online to collectively compete and complete the game.

Biggest Entertainment Launch in History

To date, over 20 million copies of the games in the Halo trilogy have been sold worldwide. The record week one sales comes on the heels of the previously announced $170 million in sales in the U.S. within the first 24 hours of the game's release, which marked not just the biggest videogame launch, but the biggest entertainment launch in history.

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