BOOMj.com is acquired by Time Lending California, Inc.

BOOMj.com, Inc. announced its merger into Time Lending California, Inc. To reflect the focus of the newly formed entity, Time Lending Corporation will change its name to BOOMj.com, Inc.

“The successful completion of the merger, coupled with Time Lending California’s common stock listing on the OTC Bulletin Board, is a major milestone in the continued creation of shareholder value,” stated George Pursglove, President and Chief Executive Officer of BOOMj.com, Inc. “The Company’s listing on the OTCBB will provide BOOMj with access to capital markets, which will help our company’s growth and greatly enhance our visibility and market awareness.”

According to surveys conducted by the Pew Internet & American Life Project, the BOOMj demographic is the fastest growing group on the Internet. And according to recent reports by ComScore, 40% of the top tier social networks’ users are over the age of 35.

“Social networking coupled with an online shopping store and relevant video content is a market changing phenomenon for Baby Boomers and Generation Jones,” added Wendy Borow-Johnson, President of Media of BOOMj.com, Inc. “BOOMj is at the forefront of establishing a single source solution for this coveted demographic.”

About BOOMj.com, Inc. ™

BOOMj.com, Inc.TM is a leading multi-platform lifestyle/social network portal serving Baby Boomers and Generation Jones. BOOMj provides an integrated and highly focused community which incorporates personalized social networking, online shopping, travel deals, video programming, and breaking headline news and focused content in: health, finance, politics, lifestyle, and movies/entertainment for members. For more information regarding the company, please visit http://www.boomj.com.

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