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Friday, August 24, 2007

My Times Launches On NYTimes.com

NYTimes.com announced today that My Times is now available to all users. My Times provides readers with the ability to personalize their Web experience on NYTimes.com by organizing sources from all over the Web; receiving recommendations from Times journalists for their favorite sources of news and entertainment; and adding various widgets to their pages.

"What makes My Times unique is the editorial guidance from our top journalists, including Op-Ed columnists Nicholas Kristof and Frank Rich, Baghdad correspondent Edward Wong and book critic Michiko Kakutani. Readers can pull content from their suggested list of feeds - or from anywhere on the web," said Vivian Schiller, senior vice president and general manger of NYTimes.com. "This is just the first of the personalization features we plan to unveil in the near future."

My Times first launched as a private beta in April 2006 with the redesign of NYTimes.com. Since then, taking into consideration the suggestions of thousands of beta users, My Times has added new features including:

-- Expanded content options - Updated sources and suggestions for articles, Web sites, blogs and other sources of content in every news and entertainment category from the personalized My Times pages of over 25 Times journalists such as Eric Asimov, David Barboza, David Carr, Sewell Chan, Kenneth Chang, Dwight Garner, Barry Gewen, Linda Greenhouse, Amy Harmon, Virginia Heffernan, Steve Heller, Amanda Hesser, Michiko Kakutani, Nicholas Kristof, Adam Nagourney, John Markoff, David Pogue, Andrew Revkin, Andrew Ross Sorkin and Edward Wong.

-- Widgets - Readers have the ability to add a variety of widgets to their My Times pages. Widgets currently available are: New York Times journalists' suggestions; The Times crossword; Flickr photos; bookmarks; movie showtimes; mortgage rates and trends; weather information; and market stocks and quotes from Marketwatch.

-- Multiple pages - Readers can create multiple My Times pages and store them by category or interest.

-- Most Popular - A list of most popular sources from The Times and around the Web.

NYTimes.com continues to reach a large, educated and affluent audience. It is the most visited newspaper site in the U.S. with an audience of 14.2 million unique users (July 2007 - Nielsen//NetRatings).

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