Today Yahoo! announced the launch of Yahoo! SmartAds, a new, innovative advertising platform that allows marketers to deliver powerful, tailored display ads to highly targeted audiences. SmartAds combines Yahoo!'s leading consumer insights and rich media capabilities with new ad serving technology that automatically converts marketers' creative campaign elements and targeted offerings into highly-customized and relevant display ads.
"Yahoo!'s SmartAds gives marketers what they want from online advertising: the ability to deliver customized marketing messages to consumers, and still engage very large audiences with their brand," said Todd Teresi, Yahoo!'s senior vice president of display marketplaces. "By enabling marketers to reach consumers on a more tailored basis and helping creative agencies support those customized campaigns, we can provide an even more engaging, relevant online experience to the more than 500 million users of Yahoo! branded products and services."
Yahoo! SmartAds is powered by Yahoo!'s leading behavioral, demographic and geographic targeting capabilities and aim to connect users with what they are looking for based on their distinctive, expressed interests.
In addition, Yahoo!'s patent-pending SmartAds platform allows advertisers and agencies to design a single set of individual creative components, provide Yahoo! with that artwork and a feed to their entire database of offers, then allow Yahoo!'s SmartAds technology to automatically generate the hundreds - if not thousands - of unique ad combinations based on those components. This helps advertisers and agencies scale to take full advantage of all of Yahoo!'s audience targeting capabilities while maintaining control over how their brand is presented.
"Yahoo!'s SmartAds gives marketers what they want from online advertising: the ability to deliver customized marketing messages to consumers, and still engage very large audiences with their brand," said Todd Teresi, Yahoo!'s senior vice president of display marketplaces. "By enabling marketers to reach consumers on a more tailored basis and helping creative agencies support those customized campaigns, we can provide an even more engaging, relevant online experience to the more than 500 million users of Yahoo! branded products and services."Yahoo! SmartAds is powered by Yahoo!'s leading behavioral, demographic and geographic targeting capabilities and aim to connect users with what they are looking for based on their distinctive, expressed interests.
In addition, Yahoo!'s patent-pending SmartAds platform allows advertisers and agencies to design a single set of individual creative components, provide Yahoo! with that artwork and a feed to their entire database of offers, then allow Yahoo!'s SmartAds technology to automatically generate the hundreds - if not thousands - of unique ad combinations based on those components. This helps advertisers and agencies scale to take full advantage of all of Yahoo!'s audience targeting capabilities while maintaining control over how their brand is presented.
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