Microsoft Corp. yesterday announced the creation of the Internet Services Research Center (ISRC), an applied research organization dedicated to accelerating innovations in search and ad technologies and delivering them more rapidly to advertisers and customers. The new group will be a part of Microsoft Research, and the team will work closely with MSN and other product groups across the company.“We’re building an even tighter bridge between researchers and product teams,” Rashid said. “The ISRC represents a new model for moving technologies quickly from research projects to improved products and services.”
The new organization will bring together research efforts from across the company to develop technologies related to advancing the state of the art in advertising and search. Microsoft named Dr. Harry Shum, who was promoted to corporate vice president, to lead the ISRC. Shum has been chief scientist for the Search & Advertising Platform Group since early 2007.
“Throughout the company we have crack research teams with brilliant minds and fires in their bellies working on next-generation search and ad technologies,” said Shum. “We’re harnessing their energy and ingenuity and consolidating them into one, cohesive organization.”
Shum said the company will continue to invest in bringing the best and brightest minds to Microsoft to tackle the toughest technical challenges and deliver the most creative technologies.
Microsoft Research
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