FeedBurner Integration for Blogspot Blogs

Good news for Blogger.com users. Feedburner announced the immediate availability of one-click redirection for Blogger Blogspot blogs. If you host your content on a Blogger blog with a blogspot.com address (or use Blogger's “custom domain” feature), you can now redirect your native Blogger feed to your FeedBurner feed (quite easily, might we add).

Starting right now, you just log into your Blogger account, select Settings | Site Feed, enter your FeedBurner feed address and click "Save Settings." Zap! Pow! Kraaakkkk!

Why is redirecting so important?

By redirecting your feed, you can get a true picture of how many subscribers you have. Some of you might even see a few more subscribers magically appear, though results will most certainly vary. Why so? Sometimes, publishers inadvertently fragment their feed audience by offering more than one feed address on the blog itself or within their autodiscovery tags (the method by which feed readers automatically detect the address of your feed for syndication purposes). This results in some subscribers not being counted, and no one wants that in a world where everyone should count for something.

By redirecting your feed, you can consolidate any straggler subscribers and greatly improve your ability to effectively measure your audience.

Click here for details.