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Thursday, June 26, 2008

Google Ad Planner Helps You to Refine Your Online Advertising

image Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.


With Google Ad Planner, you can:

  • Define audiences by demographics and interests.
  • Search for websites relevant to your audience.
  • Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
  • Create lists of websites where you'd like to advertise and store them in a media plan.
  • Generate aggregated website statistics for your media plan.

The Google Ad Planner account interface consists of:

  • An audience definition tool, where you define your audience by language, age, and other criteria.
  • A list of sites matching your criteria. The site list includes traffic, reach, and other key data for each site to help you make informed decisions about where you might advertise. To make your research more efficient, Google Ad Planner automatically refreshes the site list when you enter, remove, or edit audience definition criteria.

With Google Ad Planner, you can choose to research sites only or create a media plan to save a list of your desired sites and placements for future use.

Google Ad Planner and Google Trends for Websites are related.

Google Trends for Websites is designed for all users. Google Ad Planner is designed for advertisers and agencies, and offers features such as .csv exports, MediaVisor exports, and demographic estimates.

Currently, Google Ad Planner is only available in English (although Google Ad Planner data comprises sites from over 40 countries). More options will be available in the future.

For more details, check the Google Ad Planner Help Center.

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