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Wednesday, July 01, 2009

Does Your Twitter Application Name Contain Word “Twitter” ?

Everyone knows that “Twitter” is one of the HOT thing on internet today. It provides you a way to know what great people are doing ? Whether they are CEOs or celebrities you can follow them and get their status updates. Twitter is growing in a very rapid manner.

Below graph shows you the unique twitter visitors.

Lots of new twitter applications and services are rolling out every week. Till now application developer can use “Twitter” word in the name of their twitter service or applications. However it won’t be the case in future. Recent post by Biz Store mentioned about this.

According to Biz, “We have applied to trademark Tweet because it is clearly attached to Twitter from a brand perspective but we have no intention of "going after" the wonderful applications and services that use the word in their name when associated with Twitter. In fact, we encourage the use of the word Tweet. However, if we come across a confusing or damaging project, the recourse to act responsibly to protect both users and our brand is important.”

“Regarding the use of the word Twitter in projects, we are a bit more wary although there are some exceptions here as well. After all, Twitter is the name of our service and our company so the potential for confusion is much higher. When folks ask us about naming their application with "Twitter" we generally respond by suggesting more original branding for their project. This avoids potential confusion down the line.”

In short, you can use "tweet" in your twitter application's name, but you can not use word "Twitter".

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