AOL announced today that it's acquired widget technology company Goowy Media, which facilitates widget creation, syndication and reporting, and offers a widget-based advertising solution.
Goowy also offers a consumer destination gallery (www.yourminis.com) that lets users discover widgets for their blog, website, startpage or desktop.
AOL worked with Goowy in the past to provide original widgets for myAOL - at the bottom of the page is an example of a Goowy widget.
"Consumers are increasingly creating their own online experiences and Goowy's widget technology will allow us to reach audiences wherever they are," said Ron Grant, President and COO of AOL. "This acquisition adds a new facet of widget-based advertising to our robust set of solutions available through Platform-A."
"We are excited about joining the AOL family," said Alex Bard, CEO and co-founder of Goowy. "The platform and services we’ve built are an obvious fit with AOL's ad-supported Web strategy, and we look forward to expanding our widget offerings across the AOL network."
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