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Tuesday, December 11, 2007

YouTube invites Video Makers to Earn Money via 'YouTube Partner Program'

YouTube launched a pilot of the YouTube Partner Program yesterday, which will enable some of the most popular and prolific original content creators within the YouTube community to earn money from their videos.

These partners decide which of their videos they would like to generate revenue on YouTube, and in turn, they receive a portion of the revenue generated from ads that run next to those videos. Even in this limited release, the program has been an amazing success – already, millions of video views each week are earning revenue for our partners.

Currently this program is limited to those who living in the United States or Canada. They can apply to become a partner at www.youtube.com/partners.

The YouTube Partner Program also benefits marketers. This program will help in expanding both the quality and scope of video content available to marketers. As more and more individual content creators enroll in the program, advertisers are now capable of reaching more qualified consumers by targeting their campaigns to user-generated partner videos tailored to the unique interests and tastes of their target audiences. This program will continue to grow in the coming months to several hundred user partners. With millions of videos viewed on YouTube each day, marketers can attain a new level of engagement with some of the most watched videos on the site.

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