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Friday, November 16, 2007

AdSense to reduce the chances of accidental clicks

Google is continuously working on improving its AdSense program. Few areas are identified for improvement and they are already working on that. In April, they have changed the ad formats.

Continuing these improvements, they've just changed the text ads slightly to help reduce accidental clicks. In the past, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad.

"By allowing users to click only on the ad title and URL, we aim to decrease accidental clicks, better aligning visitor behavior with their intent. Overall, the decrease in accidental clicks will keep users on your website, interacting your content, until they intend to click on an ad." said Katie Mandel - AdSense Product Marketing.


In addition, this new clickable format better aligns with the text ad formats shown on Google.com.

"Finally, this change won't just improve user experience on your site; it benefits advertisers as well. We currently monitor clicks on Google ads for accidental clicks, and the format change complements our monitoring system by further ensuring advertisers only pay for meaningful clicks. By reducing accidental clicks, we hope to increase advertiser campaign value and satisfaction, encouraging additional spend and facilitating higher monetization for all publishers."

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