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Saturday, August 11, 2007

Halo 3 Preorders Pass One Million Mark

As the countdown continues for the entertainment event of the year—the launch of Halo® 3—the video game continues to set records and establish new precedents for an entertainment launch. Microsoft announced that preorders in North America for the exclusive Xbox 360™ title have exceeded the one-million milestone.

In addition, Microsoft unveiled the first exciting details of upcoming promotions from leading consumer brands, including Mountain Dew, 7-Eleven, Pontiac, Comcast, and Burger King Corp.

Retailers around the world have begun taking preorders, giving you the opportunity to make sure you get your hands on one of the three versions of Halo 3—Standard Edition, Limited Edition, or the ultra-collectible Legendary Edition.

In fact, demand has been so strong for the Legendary Edition of the game that it is expected to be sold out by the time the game launches on September 25. Retailers have also noted that the presales for Halo 3 are the fastest in videogame history.

"What we've experienced is nothing short of phenomenal," said Bob McKenzie, senior vice president of merchandising at GameStop Corp. "Halo 3 has eclipsed many previous records and will prove to be one of the must-have items of 2007."

"The excitement for Halo 3 is incredible," said Jill Hamburger, vice president of movies and games at Best Buy. "From our preorders online and the buzz we're hearing in our stores, we know this release is going to be one of the biggest entertainment events of the year. We're thrilled to be able to bring it to our customers."

For the first time in videogame history and on par with the scope of major movie releases, some of the world's biggest companies have aligned to support the launch. Many plan to offer a variety of promotions that give you the opportunity to obtain unique Halo 3 products and prizes and participate in one-of-a-kind Halo 3-themed events.

"This September, Halo 3 will push videogame entertainment into the forefront of mainstream culture," said Chris Di Cesare, director of creative marketing at Microsoft. "Teaming up with some of the world's strongest and most recognizable brands is trailblazing new paths and cementing video games as big entertainment on par with major
event films, and is a testament to the excitement and anticipation intrinsically linked to Halo 3."

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