Campware announced the release of Cream 3.0, a free and open-source customer relationship management (CRM) system designed for media organizations.Cream is a multilingual customer relationship management (CRM) system for media organizations. The application tracks sales orders, payments, shipments, services, online and print subscriptions, and the effectiveness of promotional campaigns through its easy-to-use reporting and analytical functions. Cream features a powerful module for communication with customers, including incoming and outgoing email, web forms, template-based HTML newsletters, and a WYSIWYG editor.
Cream 3.0 brings the following improvements on the end-user side:
- Switched to MySQL database
- Contacts management
- Opportunities management
- Tasks management
- External HTML forms for support and info requests
- Campsite integration where Cream manages Campsite subscriptions
- New custom fields in support and info requests
- Billing and shipping addresses in customers
- Additional customer fields
- View of related contacts, documents and tasks in the customer detail
- View of related documents and tasks in the contact detail
- View of related documents and tasks in the campaign detail
- View of related documents in the sales order detail
- Many new options
- Import of Newsletter Subscriptions
- Changed look of the user interface
- Added paginating for all lists
- Fixed many bugs
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