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Monday, July 16, 2007

Zune Supports Live Nation to Connect With Music Fans at Concerts Across the Country

Zune summer music programs continue; new artists featured through Ignition and On the Road.

Microsoft Corp. today announced that Zune will have a significant presence at 28 Live Nation concert venues across the United States this summer as part of its continuing drive to connect music fans with the bands they love. Zune will have a strong on-site presence with its Zune Spots, inviting consumers to try the devices and see the latest summer colors. The innovative Zune Spots are actually converted freight containers that have been redesigned to bring the brand to life for concertgoers.

New artists participate in Zune Ignition and On the Road programs

Ryan Adams steps forward in July as the newest artist to be promoted across a selection of Microsoft Web properties as part of the Zune Ignition program. Promoting free and exclusive music and video downloads from his latest album, “Easy Tiger” (released June 26 on Lost Highway Records), Adams will feature the following content on Zune Marketplace, Zune.net, MSN Entertainment properties and the Xbox LIVE Marketplace:
  • “Beautiful Sorta (Live)” Available for exclusive promotional (free) download on Zune Marketplace for the entire month
  • “Beautiful Sorta (Live)” Available as a stream on MSN
  • “Two” (video)" Available as a stream on MSN during the last two weeks of the month
  • “I Taught Myself How to Grow Old” (video)" Available for promotional download on Xbox LIVE

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