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Tuesday, July 22, 2008

NewsGator & Gigya partner To Bring New Content Syndication & Distribution Capabilities To Media Companies

image NewsGator Technologies and Gigya, the largest widget distribution network, today announced a partnership to bring new capabilities to media companies looking to grow both the audience and revenue for their content. With this partnership, NewsGator will integrate Gigya’s Wildfire distribution and tracking technology into its industry leading syndication network. The combined offer will provide media clients with a streamlined process for content syndication, the ability to distribute content to audiences on more than 50 platforms, and sophisticated tracking that details where content is being consumed.

“We are excited to work with Gigya to implement their Wildfire technology,” said Jeff Nolan, VP of Consumer and Media Services with NewsGator. “By partnering with Gigya, we enable our top tier media clients to distribute their content to audiences on top social networks, blog platforms, and desktop platforms – and as their audience grows the opportunity for advertising revenue also grows. Together, we will up the ante for widget and social application strategies deployed by mainstream media sites and advertisers.”

Major media companies around the world are turning to NewsGator Widget Services to simplify the syndication of content. With NewsGator’s syndication network, media companies have access to the industry’s largest database of public RSS content. The network has an archive of over 2.1 billion individual content items and more than 7 million posts are added daily.  NewsGator’s network simplifies content syndication by enabling media companies to integrate publicly available content for an enhanced user experience. With easy access to third party content, media firms can offer audiences far more compelling and comprehensive news and information which drives repeat visits, increases site interaction time, and improves web monetization. NewsGator’s hosted content management application provides widget creators with advanced tools for managing streaming content in widgets, and now with Wildfire the best in class sharing and tracking tools that enhance viral adoption of widget content.

Gigya’s technologies have become the industry standard for distributing and tracking content on the social web, reaching 142 Million unique widget users worldwide in May 2008 according to comScore. More than one thousand media companies, advertisers, and widget platforms are currently using Gigya’s tools and technologies to grow the audience for, and engagement with, their content.

“NewsGator’s extensive syndication network and Gigya’s Wildfire technology provide media companies with a new syndication model that expands their access to content and helps them reach new audiences in social spaces,” said Rooly Eliezerov, President and Co-Founder of Gigya. “As the largest widget distribution network in the world, we are delighted that NewsGator has selected our Wildfire technology and we look forward to a long-term partnership developing new widget business models for our clients.”


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